A 3-email automation written to encourage a re-order of products. By request, identifiable information has been redacted.

email #1

Subject #1: Almost empty?

Subject #2: No need to savour each drop

Headline: Pouring Smaller Glasses?

Body:

Hi [[FIRST NAME]],

We don’t like the dregs of the bottle either, and you don’t deserve to be skimping on what you enjoy. Restock your supply before we run out.

[LAST PRODUCT ORDERED]

Doesn’t a full glass sound nice? We think so!

[REDACTED]

CTA: Resupply Now

email #2

Subject #1: Popping to the supermarket?

Subject #2: We’ve been there..

Headline: Save Yourself

Body:

Hi [[FIRST NAME]],

We’ve had this feeling before too, and we acted on it. We wish we’d been better prepared..

We knew the bottle was almost empty.

But we thought, it’s okay, we’ll grab something from the supermarket.

It was not okay.

Don’t make the same mistake we did. Treat yourself to the best, every time.

Have another look at our selection, and restock on your favourites.

[LAST PRODUCT ORDERED]

[REDACTED]

CTA: I will not go to the supermarket

email #3

Subject #1: Empty glass?

Subject #2: The time has come.

Headline: Running On Empty?

Body:

Hi [[FIRST NAME]],

Wouldn’t it be a dream for the bottle to never end?

But as they say, out with the old and in with the new.

We really wouldn’t want you to go without, so why not resupply now? Perhaps it’s time to try something new?

[BEST SELLER]

CTA: I’m Ready

Or, go for something you already love:

[LAST PRODUCT ORDERED]

CTA: Resupply Now

[REDACTED]