These email flows are for a beginner wanting to change their appearance.
Disclosure: I wrote this email as a way to showcase my abilities, I have not worked with RP Strength directly (yet).
Welcome Email #1
- Trigger – When someone enters the email list via sign-in form or pop-up form
- Send time – Immediately after entering the list
- Purpose – Welcome new subscribers, intro the brand, remind the reader of the benefits, set expectations
Subject #1: Welcome to Renaissance Periodization
Subject #2: You took action, Francis
Preheader: Get your 10% discount using RP10
Headline: Welcome to the RP Family!
Subheadline: Get 10%OFF Today with Code RP10
CTA: PAY LESS NOW
Body:
Hey there Francis,
We’re so happy you chose RP to support your journey and we’re excited to welcome you into the family!
Now that you’re part of our community, we can’t wait to provide you with:
- Evidence-based coaching so you can achieve your goals
- Help along the way, so you can complete your diet
- Clear advice, so you can understand nutrition better
With our custom nutrition plan and coaching, you’ll be set to:
Feel confident in all the clothes you wear
Be proud of your hard work paying off in the mirror
Enjoy new found energy in your daily activities
As a “thank you” for joining our awesome family, we’d love to offer you 10% off. It’s only available for a limited time only, so go ahead and grab it before it’s gone!
In the meantime, we’ll keep you in the loop of our latest updates, discounts, and sales.
Feel free to stop by our store and explore all our incredible products made to help you achieve your diet goals.
Yours,
The RP Family
Welcome Email #2
- Trigger – Been on the list for 24 hours
- Send time – 24 hours after the first email
- Purpose – Share the brand story, remind reader of the benefits, remind reader to use the discount/freebie
Subject #1: Here’s our story
Subject #2: How we can help you
Preheader: Learn how to achieve your diet goals
HEADER: FEEL NEW
SUBHEADLINE: Use The Code RP10 To Get 10% OFF
CTA: START MY TRANSFORMATION
Body:
Hey there Francis,
We want to thank you again for joining the RP family! We’re honored you trust us to provide reliable diet consultation, so you can experience more permanent, healthy lifestyle changes.
We started RP because we wanted to help athletes and anyone with diet struggles a way to get consistent and permanent results. With our team of PhDs and top researchers in the industry, you’ll experience actual diet results with far more consistent, long term success.
We believe in data-driven analysis over anecdotes.
We instruct on a strong foundation of peer-reviewed literature.
We have the best team to understand this information and share it with our wider RP family.
So thank you so much for being part of our mission. It means the world to us.
Quick reminder, too! Don’t forget to use your 10% discount before it expires in 24 hours.
CTA: START MY TRANSFORMATION
These Abandoned Cart are for their Diet Templates
Abandoned Cart #1
- Trigger – When someone leaves their cart they were about to close
- Send time – 1-4 hours after
- Purpose – Nudge the subscriber to finish their cart and buy the product
Subject #1: Cart Reserved! [OPEN] to see…
Subject #2: We’ve saved this for you.
Preheader: See this one more time
Headline: Don’t Leave your Transformation Behind
CTA: Complete Your Cart
[[ABANDONED PRODUCT – Software will take care of this]]
Body:
Hey there Francis,
You almost took this home, but left at the last second. Is everything alright?
We wanted to make sure you didn’t meant to leave your future results behind, so we’ll keep this for you for the next 48 hours.
Don’t miss out on experiencing a successful diet that produces long term results, renewed confidence, and feeling healthier and energised!
Visit your cart again and take this home before it’s too late.
CTA: I’M READY
Abandoned Cart #2
- Trigger – Customer hasn’t bought the product
- Send time – 1 day after
- Purpose – Nudge the subscriber to finish their cart and buy the product
Subject #1: Don’t miss out, your cart is expiring!
Subject #2: Want to get 10% OFF your cart?
Preheader: Enjoy for the next 24 hours only
Headline: Your Cart Will Be Closed!
Subheadline: Save 10% OFF Your Cart – 24 Hours Only
CTA: Complete Your Cart
Body:
Hey there Francis,
Remember this?
You had your eyes on it and you were this close to taking it home. And we don’t blame you! It’s actually one of our best sellers.
Our customers love the results they experience after grabbing our Diet Templates. There’s nothing like achieving your goal, and maintaining it long after.
We want you to experience that so much, we want to offer you a 10% discount for the next 24 hours!
Just use code DIET10 at checkout to save 10% today.
[[ABANDONED PRODUCT – Software will take care of this]]
CTA: SAVE 10% – 24 HOURS ONLY