These email flows are for a new subscriber.
Disclosure: I wrote this email as a way to showcase my abilities, I have not worked with Gym Shark directly (yet).
Welcome Email #1
- Trigger – When someone enters the email list via sign-in form or pop-up form
- Send time – Immediately after entering the list
- Purpose – Welcome new subscribers, intro the brand, remind the reader of the benefits, set expectations
Subject #1: Welcome to Gym Shark
Subject #2: You’ve joined the Gym Shark team.
Preheader: Claim 10% discount using NEWSHARK
Headline: Welcome to the Gym Shark Family!
Subheadline: Get 10% OFF Today with Code NEWSHARK
CTA: Claim 10% Off
Body:
Hey Sarah,
We’re thrilled you’ve decided to join a 10 million strong family of followers, athletes, and employees.
Our goals may be different, but we put the same blood, sweat, and tears into achieving them.
You’ve joined a community that will support you in becoming your best. We are committed to conditioning – striving daily to prepare for what tomorrow brings.
Here’s what to expect from this day onwards:
- Clothing that will last for thousands of workouts
- Design that makes you look great, even when you’re sweating it out
- Materials that are comfortable no matter what exercise you’re doing
As a bonus for showing your commitment to the cause, here’s 10% off your first order. It won’t last forever, you’ll need to seize this opportunity before it’s gone in 48 hours.
In the meantime, we’ll share product drops, workout inspiration, and content you actually want to read.
Yours,
The 10 million Strong Gymshark Community
Welcome Email #2
- Trigger – Been on the list for 24 hours
- Send time – 24 hours after the first email
- Purpose – Share the brand story, remind reader of the benefits, remind reader to use the discount/freebie
Subject #1: We started in a garage…
Subject #2: Be bold in your ambitions
Preheader: Be Dressed to Achieve
HEADER: Become Your Personal Best
SUBHEADLINE: Use Code NEWSHARK To Get 10% OFF
CTA: GET 10% OFF
Body:
Hey Sarah,
We want to thank you again for joining us at Gymshark! We’re honoured you’ve picked us to provide great gym clothing, so you can experience more comfortable, head turning workouts.
We started Gymshark in a garage in Solihull, UK. We wanted to disrupt what we saw as a boring, low quality fitness clothing industry. All we had was a sewing machine, screen printer, and ambition.
Today, we’re building tools to help you to become your personal best.
- Clothing you don’t need to replace every year
- A community that will have your back when you struggle
- Inspiration to help you stay disciplined and achieve your goals
We are ruthless in maintaining our values:
- Being human
- Giving a shit
- Doing the right thing
- Finding the Gymshark way
- Putting family first
So thank you so much for being part of the 10 million+ strong community.
Also, don’t forget to use your 10% discount before it expires in 24 hours.
CTA: Seize This Discount
Generic Abandoned Cart Flow
Abandoned Cart #1
- Trigger – When someone leaves their cart they were about to close
- Send time – 1-4 hours after
- Purpose – Nudge the subscriber to finish their cart and buy the product
Subject #1: Don’t Turn Up to the Gym Without Your Kit
Subject #2: We’ve got you.
Preheader: Review Your Basket One More Time
Headline: You Wouldn’t Go To The Gym Without Your Kit
CTA: Grab Kit
[[ABANDONED PRODUCT – Software will take care of this]]
Body:
Hey Sarah,
You almost grabbed your kit, but left it at the last second. Is everything alright?
We wanted to make sure you didn’t meant to leave your kit behind, so we’ll keep this for you for the next 48 hours.
Don’t miss out on clothing that will last you years, leave your friends jealous and you feeling great during your workout.
Don’t risk heading to the gym without wearing this, you’ll want to turn heads for the right reasons.
Make the commitment and grab it before it’s too late.
CTA: Grab Kit
Abandoned Cart #2
- Trigger – Customer hasn’t bought the product
- Send time – 1 day after
- Purpose – Nudge the subscriber to finish their cart and buy the product
Subject #1: Don’t miss out, your kit is waiting!
Subject #2: Want to get 10% OFF your gym kit?
Preheader: Available for 24 Hours Only
Headline: Someone Else May Take Your Gym Kit
Subheadline: Save 10% OFF Your Cart – 24 Hours Only
CTA: Use Discount
Body:
Hey Sarah!
Remember your gym kit?
You had your eyes on it and you were this close to taking it to the gym. We don’t blame you, this would fit great for your next workout.
Our customers love the workouts they do after grabbing these items. There’s nothing like enjoying the endorphins rushing through your body, and catching a glimpse of your kit in the mirror as you leave the gym, feeling proud.
We want you to maximise that experience, so we’re offering you a 10% discount for the next 24 hours!
Just use the code SHARK10 at checkout to save 10% today.
[[ABANDONED PRODUCT – Software will take care of this]]
CTA: SAVE 10% – 24 HOURS ONLY