A 3-email automation written to convert an abandoned cart. By request, identifiable information has been redacted.
email #1
Subject #1: Lost your bottle?
Subject #2: We’re keeping this for you
Headline: It’s Almost Yours
Body:
[PRODUCT]
Hi [[FIRST NAME]],
You almost took this home, but left at the last second. Is everything alright?
We wanted to make sure you didn’t mean to leave this behind, so we’ll keep it for you for the next 72 hours. Don’t miss out on experiencing World Renowned Reds, Iconic White Wines, Award Winning Champagne, and more.
Visit your cart again and take this home before it’s too late.
CTA: Complete Your Order
“Fast service ; great choice of wines ; very helpful staff.”
[redacted]
“Great whisky, that can be hard to find. Fast delivery, and well packaged.”
[redacted]
“[redacted] has a great range of truly inspiring wines : the delivery service is fast, friendly and efficient. Lovely people to deal with.”
[redacted]
CTA: Complete Your Order
Still not sure? Our orders typically arrive the next working day after FedEx receive your parcel. Read more about our delivery and return policy on our website.
If you have any questions, simply reply to this email.
[redacted]
email #2
Subject #1: [[FIRST NAME]], remember this?
Subject #2: You were so close!
Headline: Your Order Is Closing Soon!
CTA: Complete Your Order
Body:
Hi [[FIRST NAME]]
Remember this?
[PRODUCT]
You had your eyes on it and you were this close to taking it home. And we don’t blame you! It’s actually one of our best sellers.
We know the wine and spirits culture can be difficult to grasp, we’ve been frustrated with it ourselves. That’s why we’ve adopted the ethos of Simple, Honest, and Direct. We want to reduce the barriers to enjoying delicious drinks with friends and family.
Our customers get to experience a variety of exceptional wines and spirits in their own home, why not join them?
“Never been disappointed with any purchase from [redacted] over many years.”
[redacted]
“Easy to purchase on site – ordered for click & collect, was kept informed via email as to when it was ready. As it happens I wasn’t able to collect and they dropped it off to me, no charge (as I was local) and no hassle. Will purchase again.”
[redacted]
“Excellent service. Very good wines, would unreservedly recommend.”
[redacted]
We want you to experience the same fun, so we’ll keep your order for another 48 hours only.
[[ABANDONED PRODUCT – Software will take care of this]]
CTA: Complete Your Order
Don’t forget, if you’re not happy with your order, you can send it back (but we’re really confident you’re going to love it).
You have two weeks from when you receive your order, to change your mind and return the products, unopened. We will reimburse your order and standard delivery charges in full as part of your refund. However, we cannot reimburse for premium delivery.
[redacted]
email #3
Subject #1: Last Chance & 10% off
Subject #2: Only 24 hours to claim
Headline: 24 Hours Left
Body:
Hi [[FIRST NAME]],
We wanted to remind you one last time about your order with us. Especially during busy times of year, our products do go out of stock (though we replenish as fast as we can).
It can be really frustrating when the one product you were about to claim is suddenly no longer available. Having to start the search again for the ideal drinks to accompany your event (or evening!) can be a pain.
That’s why we’re making it a touch easier to take this order home, by giving you 10% off.
Make the most of your upcoming celebrations or relaxing night in with a great saving like this.
[redacted]
[PRODUCT]
CTA: Claim Your Discount
“Fast service ; great choice of wines ; very helpful staff.” – [redacted] (5 stars)
“Great service with good prices” – Lee S (5 stars)
“As usual, a great selection of wines with an efficient and speedy delivery.” [redacted] (5 stars)
How much is delivery?
It’s free when you spend over £150. For orders under £150, our trusted partner FedEx allows us to charge just £9.95* for any delivery within mainland UK.
*If you’re shipping to the Scottish Highlands & islands, we need to charge £42.95 (it’s very difficult to ship our products safely out there whilst being affordable).
When will my order arrive?
We despatch your order the next working day. If you order on a Friday, we’ll despatch the following Monday. FedEx always aim for next day delivery once they collect the parcel. We cannot guarantee or control delivery times once the order has been despatched.
Can I return my order if I’m not happy?
You have two weeks from when you receive your order, to change your mind and return the products, unopened. We will reimburse your order and standard delivery charges in full as part of your refund. However, we cannot reimburse for premium delivery.
CTA: Claim Your Discount