Studies show that welcome emails are not only important for customer engagement but also for customer retention and satisfaction.

Here are 3 reasons why a welcome email flow is important for any business.

1. Welcome Emails Increase Engagement

Welcome emails have a much higher open rate than other emails, with an average of 91.43%. This means that customers are more likely to open your email and engage with the content.

Additionally, welcome emails have an average click-through rate of 26.9%, which is much higher than the average email industry click through rate of 3%. This means that customers are more likely to take action after reading your welcome email.

2. Welcome Emails Build Relationships

Welcome emails are a great opportunity to build relationships with your customers. By introducing your brand, its mission, and products, you can create a sense of trust and connection with your audience.

You can offer customers helpful information, such as product tutorials, customer service contacts, and other resources. By providing an inviting and informative experience, welcome emails can help customers feel comfortable and confident in their relationship with the business.

3. Welcome Emails Improve Retention

Welcome emails can also help to improve customer retention. One study by Invespro shows the engagement rate is 33% higher for a brand that sends Welcome emails.

Welcome emails help to increase engagement, build relationships, and improve retention. With an optimised welcome email flow, you can nurture your audience and maximise revenue.

If you’re an ecommerce brand owner or a marketing agency that needs help with email copywriting, request a call back today.

You can also call me, or send an email.

The post 3 reasons to use welcome emails appeared first on RH.

In order to maximise the success of your email campaigns, it is important to take steps to improve email deliverability.

1. Use an authenticated domain

Make sure that your domain is authenticated with the major email service providers. This will help you to get your emails delivered to the right people and avoid any potential issues with spam filters. You’ll want to make sure your SPF, DMARC, and DKIM are all in check.

2. Avoid spam words

Make sure to avoid words that could be flagged by spam filters, such as “free”, “discount”, and “buy now”. This is a challenge with sales emails, but within the context of all these points, it’s possible to be flexible here.

3. Monitor your IP address

Make sure to monitor your IP address and be aware of any potential issues that could affect your deliverability.

4. Monitor your sending reputation

Make sure to monitor your sending reputation and take steps to improve it if necessary. It’s worth setting a reminder to check this at regular intervals throughout the year.

5. Use a double opt-in process

Make sure to use a double opt-in process to verify that the person receiving your emails is actually interested in receiving them. This can feel like a barrier to getting sign ups. Yet, if someone goes to the extra effort of confirming, you know they are an engaged customer.

6. Use a third-party email service provider

Using a third-party email service provider can help you to improve your deliverability, as they have the experience and resources to ensure that your emails reach the right people.

7. Personalise your emails

Personalising the emails you send can help to improve deliverability, as it shows that you are sending relevant content to the right people.

8. Segment your email list

Segmenting your email list can also improve deliverability, as it allows you to send more targeted emails to people in your list.

9. Track your emails

Tracking your emails will give you insight into which emails are being delivered and which are not. This can help you to identify any issues and take steps to improve your deliverability.

10. Test your emails

Before sending out an email campaign, make sure to test it to ensure that it will be delivered successfully.

By following these tips, you can take steps to improve the deliverability of your email campaigns and maximise your email marketing results.

The post 10 ways to improve email deliverability appeared first on RH.

Here’s 5 reasons you should be using it for your fitness Shopify store.

1. It’s easy to use

Over the last few years, the customer experience has greatly improved. Klaviyo now scores 4.4 out of 5 stars for the usability of their program.

Part of this is thanks to over 100 pre built integrations. Especially when it comes to Shopify, their e-commerce provision is outstanding. Earlier in 2022, Shopify invested $100m into the platform, meaning capabilities with Shopify will only get better.

2. Customer Service

Klaviyo has Live Chat*, Email, and a well equipped Help Center. Their team is prompt, friendly, and experienced, meaning you’re in good hands. Check out their Getting Started guide here.

*available for customers on paid plans.

3. Joined at the hip with Shopify

20,000+ Shopify stores have switched from Mailchimp to Klaviyo. Customers making the switch reported increased revenue to their Shopify stores. They also claimed Klaviyo was more suited to their faster level of growth, than Mailchimp.

You can use Klaviyo to create email automations based on how people use your store. This makes for a powerful marketing tool.

4. No annual contracts of pesky fees

Klaviyo’s pricing model means you can get started for free, upto 250 subscribers. No annual contracts or hidden fees.

Any more than that and you pay based on how many email contacts you have or SMS messages you need to send.

Get more information on Klaviyo’s pricing.

5. Personalisation

How does a 6x higher transactional rate sound? With Klaviyo you can customise your emails to be personal. Think user actions, profile information, location, and more. These allow you to generate insights and send hyper targeted emails.

• Build personalised automations, and optimise as you go with A/B and split testing.
• Send targeted campaigns using product preferences
• Use segmentation to target the right people at the right time
• Sync with social audiences
• Send SMS to those who prefer it, to increase engagement and sales

If you’re not using Klaviyo with your Shopify store, it is costing you revenue each month.

I’m platform agnostic when it comes to helping businesses profit. If you’re using Mailchimp or another tool, and you’re not interested in migrating, no problem. But if you want me to recommend the best email marketing tool for your Shopify store, it’s Klaviyo.

Want me to help drive more revenue for your fitness business?

The post 5 reasons to use Klaviyo with your Shopify store appeared first on RH.

That doesn’t mean sending out emails with little thought. Email is about sending the right email at the right time, here’s 5 reasons you need a strong email strategy.

1. Daily emails are still increasing

Thanks to Statista, we can see 319 billion emails were sent and received every day in 2021. This is expected to increase to over 376 billion daily emails by 2025 as businesses are increasingly aware of the importance of this marketing channel.

2. Direct emails are effective

Despite the disruptions in society and marketing over the past couple of years, email remains a mainstay for marketers. Data from Validity and Demand Metric shows that for 39% of marketers, email effectiveness held steady in 2020, and 30% of marketers reported a slight improvement.

3. Worry less about social media algorithms

Using social media platforms is necessary for awareness, yet we’re all beholden to their algorithms. As platforms age, they make it harder to get engagement, pushing you to pay for advertising.

When you use email, you own your email list. And if you’ve got strong email deliverability, every recipient will receive your email. That’s a near 100% reach metric!

4. Email does more than just sell

Unlike other channels, which are mainly focused on customer acquisition, email marketing is a great tool for both acquisition and retention. Thanks to lead nurture and email marketing automation, businesses can set up flows to constantly re-engage customers and turn them into brand advocates.

Unlike other marketing channels focused on pure acquisition, email can be used to acquire and retain. With email, you have the opportunity to nurture your audience, constantly re-engaging them and turning them into brand ambassadors.

It’s also a great way to get feedback on products and what different segments of your audience are interested in.

“Every email is a customer survey of your target market, by testing they vote on what resonates best with them.”

Kath Pay, CEO & Founder – Holistic Email Marketing

5. Email marketing has a high ROI

Another thanks to Statista: the average return on investment (ROI) for ecommerce brands is $45 per $1 spent. This puts email near the top of the best marketing channels with regards to ROI.

So if you’re selling fitness programs online, email marketing is essential. Acquire, nurture, and retain customers.

Want to learn more about how I can help with your email marketing?

Enquire below for a free quote.

The post Why is email marketing important? appeared first on RH.