Email marketing can be a powerful channel for fitness business owners, and using the right strategy can increase revenue significantly.
That doesn’t mean sending out emails with little thought. Email is about sending the right email at the right time, here’s 5 reasons you need a strong email strategy.
1. Daily emails are still increasing
Thanks to Statista, we can see 319 billion emails were sent and received every day in 2021. This is expected to increase to over 376 billion daily emails by 2025 as businesses are increasingly aware of the importance of this marketing channel.
2. Direct emails are effective
Despite the disruptions in society and marketing over the past couple of years, email remains a mainstay for marketers. Data from Validity and Demand Metric shows that for 39% of marketers, email effectiveness held steady in 2020, and 30% of marketers reported a slight improvement.
3. Worry less about social media algorithms
Using social media platforms is necessary for awareness, yet we’re all beholden to their algorithms. As platforms age, they make it harder to get engagement, pushing you to pay for advertising.
When you use email, you own your email list. And if you’ve got strong email deliverability, every recipient will receive your email. That’s a near 100% reach metric!
4. Email does more than just sell
Unlike other channels, which are mainly focused on customer acquisition, email marketing is a great tool for both acquisition and retention. Thanks to lead nurture and email marketing automation, businesses can set up flows to constantly re-engage customers and turn them into brand advocates.
Unlike other marketing channels focused on pure acquisition, email can be used to acquire and retain. With email, you have the opportunity to nurture your audience, constantly re-engaging them and turning them into brand ambassadors.
It’s also a great way to get feedback on products and what different segments of your audience are interested in.
“Every email is a customer survey of your target market, by testing they vote on what resonates best with them.”
Kath Pay, CEO & Founder – Holistic Email Marketing
5. Email marketing has a high ROI
Another thanks to Statista: the average return on investment (ROI) for ecommerce brands is $45 per $1 spent. This puts email near the top of the best marketing channels with regards to ROI.
So if you’re selling fitness programs online, email marketing is essential. Acquire, nurture, and retain customers.
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