Email deliverability is a huge factor when utilising email marketing. If your emails aren’t hitting the inbox, your campaign success will be limited.

In order to maximise the success of your email campaigns, it is important to take steps to improve email deliverability.

1. Use an authenticated domain

Make sure that your domain is authenticated with the major email service providers. This will help you to get your emails delivered to the right people and avoid any potential issues with spam filters. You’ll want to make sure your SPF, DMARC, and DKIM are all in check.

2. Avoid spam words

Make sure to avoid words that could be flagged by spam filters, such as “free”, “discount”, and “buy now”. This is a challenge with sales emails, but within the context of all these points, it’s possible to be flexible here.

3. Monitor your IP address

Make sure to monitor your IP address and be aware of any potential issues that could affect your deliverability.

4. Monitor your sending reputation

Make sure to monitor your sending reputation and take steps to improve it if necessary. It’s worth setting a reminder to check this at regular intervals throughout the year.

5. Use a double opt-in process

Make sure to use a double opt-in process to verify that the person receiving your emails is actually interested in receiving them. This can feel like a barrier to getting sign ups. Yet, if someone goes to the extra effort of confirming, you know they are an engaged customer.

6. Use a third-party email service provider

Using a third-party email service provider can help you to improve your deliverability, as they have the experience and resources to ensure that your emails reach the right people.

7. Personalise your emails

Personalising the emails you send can help to improve deliverability, as it shows that you are sending relevant content to the right people.

8. Segment your email list

Segmenting your email list can also improve deliverability, as it allows you to send more targeted emails to people in your list.

9. Track your emails

Tracking your emails will give you insight into which emails are being delivered and which are not. This can help you to identify any issues and take steps to improve your deliverability.

10. Test your emails

Before sending out an email campaign, make sure to test it to ensure that it will be delivered successfully.

By following these tips, you can take steps to improve the deliverability of your email campaigns and maximise your email marketing results.