Welcome emails are an important part of your ecommerce customer journey. They are typically the first direct communication a customer has with your brand and can set the tone for the rest of the relationship.

Studies show that welcome emails are not only important for customer engagement but also for customer retention and satisfaction.

Here are 3 reasons why a welcome email flow is important for any business.

1. Welcome Emails Increase Engagement

Welcome emails have a much higher open rate than other emails, with an average of 91.43%. This means that customers are more likely to open your email and engage with the content.

Additionally, welcome emails have an average click-through rate of 26.9%, which is much higher than the average email industry click through rate of 3%. This means that customers are more likely to take action after reading your welcome email.

2. Welcome Emails Build Relationships

Welcome emails are a great opportunity to build relationships with your customers. By introducing your brand, its mission, and products, you can create a sense of trust and connection with your audience.

You can offer customers helpful information, such as product tutorials, customer service contacts, and other resources. By providing an inviting and informative experience, welcome emails can help customers feel comfortable and confident in their relationship with the business.

3. Welcome Emails Improve Retention

Welcome emails can also help to improve customer retention. One study by Invespro shows the engagement rate is 33% higher for a brand that sends Welcome emails.

Welcome emails help to increase engagement, build relationships, and improve retention. With an optimised welcome email flow, you can nurture your audience and maximise revenue.

If you’re an ecommerce brand owner or a marketing agency that needs help with email copywriting, request a call back today.

You can also call me, or send an email.